With 42% of marketers list the need to ‘prove the ROI of marketing activities’ as their key priority for the coming year. We explore what they can do ensure campaigns drive results.
From defining campaign goals, to deciding a go-to-market approach, or creating ABM specific content - these are the best practice activities that ABM campaigns should include.
Writing an eBook requires substantial resource, but is an effective way to generate leads. Here are 10 tips on how to write a successful eBook.
Before you can implement an ABM campaign, it's important to review your supporting toolkit. These are the key things anyone running an ABM strategy must have access to.
We review HubSpot's eighth annual State of Inbound report to see how marketing and sales are progressing and what's predicted to change in future.
Understand the key steps effective ABM campaigns contain, and learn some of the key go-to-market approaches that account-based strategies use.
A well optimised LinkedIn profile creates a positive impression with contacts and prospects, and even benefits search presence. Follow these 15 tips to enhance your own personal LinkedIn profile.
Connecting with niche influencers can be an integral part of successful social media marketing activity. This list of 12 key SaaS influencers can help you to get started.
Just what is ABM? And how does it align with an inbound marketing campaign? Find out how each strategy runs, and how the two can run in tangent.
What top level considerations should form part of an ABM strategy? For account-based marketing to bring long-term results, make sure you incorporate these 8 things.