Sales Thought Leadership: Ben Cotton on Defining Sales Enablement

What is Sales Enablement, and how is it being defined today? In this video our Head of Inbound Sales, Fes Askari, and Head of Content Lucy Jones speak to Ben Cotton, Principal Marketing Manager, ...

August 14, 2018


Sales Thought Leadership: Brian Groth on Defining Sales Enablement

What is Sales Enablement, and how is it being defined today? In this video our Head of Content Lucy Jones speaks to expert and Director of Partner Programs & Sales Enablement at Planet, Brian Groth, ...

August 7, 2018


Does My B2B Marketing Campaign Need An Insight Report?

Insight reports are valuable assets to support sales and marketing campaigns; from value proposition development, content strategy and sales messaging - for Inbound through to Account-Based Marketing ...

July 30, 2018


Do I Need To Pay A Fee to the ICO Under GDPR?

As our resident GDPR expert, Account Manager Heidi shares the latest information on GDPR, data protection fees, and how they may impact you and your organisation. 

July 24, 2018


An Inbound Marketing Internship: One Year At A Digital Agency

Ettie Greenwood took a one-year internship with us at Strategic IC, to learn as much as she could about digital marketing while on a placement as a part of her degree. So what did she learn?

July 18, 2018


What Timescale Should An ABM Pilot Follow?

How long does it take to plan, develop and execute an Account-Based Marketing strategy, and how long does it take to see results?

July 17, 2018


14 Tips To Improve Organic Facebook Engagement

If Facebook forms part of your marketing mix, you may have seen a drop in reach and engagement due to recent algorithm changes. So what can B2B marketers do to enhance Facebook success today?

July 10, 2018


4 Trends That Show How the B2B Technology Buyer & Vendor Relationship is Changing

Is the dynamic between tech buyers and vendors changing in 2018?

July 6, 2018


How to Resource Account-Based Marketing

In this post, we outline some of the main resource requirements involved in planning and implementing a full-scale ABM campaign.

July 2, 2018


7 Considerations To Run An Effective ABM Pilot

Running an Account-Based Marketing (ABM) pilot ahead of a larger campaign can be an effective way to trial, optimise and benchmark activities. So what should a successful ABM pilot campaign consider?

June 26, 2018


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