5 Tips To Make Marketing Agency Collaboration Easier

With the right technology and processes, it's possible to make marketing and sales agency collaboration feel like an extension of your in-house team. In this post we look at how to achieve this level ...

April 16, 2018

B2B Marketing Thought Leadership: James Smith on Marketing in Life Sciences

In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. 

April 6, 2018

5 MOFU Content Marketing Ideas To Nurture MQLS to SQLs

If you have a good number of MQLs, but struggle to nurture them to SQLs, you may need to consider your content.

March 29, 2018

Why Sales Enablement is Key to an Account-Based Marketing Strategy

In this post, we discuss why sales enablement is an important part of ABM.

March 26, 2018

How Many Leads Per Month Should You Be Generating?

We review HubSpot research to determine the lead averages different industries should be hitting. 

March 20, 2018

8 B2B Buyer Persona Tips: A Cheat Sheet For Persona Development

What are buyer persona profiles? How should you define the personas for your inbound campaign? We list eight cheat sheet considerations for persona development. 

March 12, 2018

6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed.

March 5, 2018

GDPR and Digital Marketing: What Do You Need To Know?

GDPR (General Data Protection Regulation) will be enforced from May 2018. What does this mean? What impact will it have on marketers?

February 26, 2018

Why Use LinkedIn Sponsored InMail and Account Based Marketing?

Everything you need to know about LinkedIn sponsored InMail, Account-Based Marketing - and using the two together. 

February 20, 2018

What should a B2B sales funnel look like, and how can you convert leads to opportunities faster?

How can you streamline your B2B sales funnel for improved conversion? Which channels should you consider - and how does this change throughout the buyer's journey? 

February 12, 2018

B2B Marketing Zone