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Free Inbound Marketing Advice

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Posts by Alastair Kane

March 30, 2017

Why You Should Take A Content-Centric View Of Marketing Metrics

What's the most meaningful way to monitor effectiveness? A channel-centric view of performance metrics may not lead to best quality results. 

March 13, 2017

[VIDEO] Get Inbound Marketing Buy-In With These Statistics

[VIDEO] Key inbound statistics to help you prove the value of inbound to decision-makers.

February 13, 2017

Enhance Sales & Marketing Effectiveness With Lead Scoring

What is lead scoring? And how can it enhance your sales and marketing success?

January 23, 2017

Are You Making These 5 Lead Generation Mistakes?

Quality leads aren’t always easy to secure. If you're experiencing lead generation issues, it may be due to these factors.

December 1, 2016

How To Repurpose Content To Extend Its Value

Repurposing already successful content is a key tactic to extend content value, impact and reach. Read how to make the most of your content.

November 7, 2016

6 Tips For LinkedIn Marketing

From content promotion to prospecting, advertising or engagement, how can you take your LinkedIn activity to the next stage? 

October 31, 2016

6 Tips For Writing Clear Web Copy That Converts

Great copy makes a site accessible, clear, and helps conversion. Follow these tips to improve the copy on your website.

September 29, 2016

5 Tips For B2B Marketers That Lead to Effective Campaigns

With 42% of marketers list the need to ‘prove the ROI of marketing activities’ as their key priority for the coming year. We explore what they can do ensure campaigns drive results.

September 12, 2016

How To Implement An Effective Account-Based Marketing Plan

Understand the key steps effective ABM campaigns contain, and learn some of the key go-to-market approaches that account-based strategies use.

July 28, 2016

The Low Down on AdWords' New Expanded Text Ads

If you use AdWords as part of your inbound campaign, the introduction of Expanded Text Ads could give you greater scope for your ad copy.