Posts by Alastair Kane
What's the most meaningful way to monitor effectiveness? A channel-centric view of performance metrics may not lead to best quality results.
[VIDEO] Key inbound statistics to help you prove the value of inbound to decision-makers.
What is lead scoring? And how can it enhance your sales and marketing success?
Quality leads aren’t always easy to secure. If you're experiencing lead generation issues, it may be due to these factors.
Repurposing already successful content is a key tactic to extend content value, impact and reach. Read how to make the most of your content.
From content promotion to prospecting, advertising or engagement, how can you take your LinkedIn activity to the next stage?
Great copy makes a site accessible, clear, and helps conversion. Follow these tips to improve the copy on your website.
With 42% of marketers list the need to ‘prove the ROI of marketing activities’ as their key priority for the coming year. We explore what they can do ensure campaigns drive results.
Understand the key steps effective ABM campaigns contain, and learn some of the key go-to-market approaches that account-based strategies use.
If you use AdWords as part of your inbound campaign, the introduction of Expanded Text Ads could give you greater scope for your ad copy.