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Posts by Becky Armstrong

March 23, 2017

Manage Uncertain Times With These B2B Marketing Strategies

 Why inbound and account-based marketing B2B strategies can ensure continued security in the face of uncertainty.

January 20, 2017

6 Best Practices For Your HubSpot Blog Design

Most organisations today have a blog on their site, but have you ever thought about why you need one - or how to improve the design for better conversion?

January 10, 2017

10 Tips For Creating Appealing, Engaging Content

With more and more content available everyday, it's increasingly difficult to get noticed. Here are some content creation tips to help you improve your content and stand out. 

October 6, 2016

14 Common Instagram Marketing Mistakes That B2B’s Make

Increasing numbers of B2B organisations are aware of the value that visual channels such as Instagram present. But what common errors should professional Instagram accounts avoid?

September 6, 2016

15 Tips To Optimise Your LinkedIn Profile For Success

A well optimised LinkedIn profile creates a positive impression with contacts and prospects, and even benefits search presence. Follow these 15 tips to enhance your own personal LinkedIn profile.

August 18, 2016

8 TED Talks To Give You A Fresh Marketing Perspective

Refresh your thinking and marketing approach with these 8 key TED Talks that any B2B marketer should watch.

August 1, 2016

Inbound Marketing Lead Generation Life Cycle Stages and What They Mean

How does your organisation define what a qualified lead is? At what stage should you send leads to sales? We explore each lead lifecycle stage, and how to progress leads to close in this post. 

July 8, 2016

What Social Media Engagement Should Software Brands Expect

Different niches receive differing levels of social media engagement. We review the interaction benchmarks that software and tech organisations typically see.

June 13, 2016

Which Content Marketing Formats Are Most Effective?

Which content types are most effective when running an inbound marketing campaign? We explore HubSpot content marketing data to find out.

May 18, 2016

4 Lead Nurturing Email Best Practices for Inbound Marketing Success

Lead nurturing emails are a crucial tool for building relationships with your leads. But what key principals must you understand before launching an email campaign?