Posts by Becky Armstrong
Why inbound and account-based marketing B2B strategies can ensure continued security in the face of uncertainty.
Most organisations today have a blog on their site, but have you ever thought about why you need one - or how to improve the design for better conversion?
With more and more content available everyday, it's increasingly difficult to get noticed. Here are some content creation tips to help you improve your content and stand out.
Increasing numbers of B2B organisations are aware of the value that visual channels such as Instagram present. But what common errors should professional Instagram accounts avoid?
A well optimised LinkedIn profile creates a positive impression with contacts and prospects, and even benefits search presence. Follow these 15 tips to enhance your own personal LinkedIn profile.
Refresh your thinking and marketing approach with these 8 key TED Talks that any B2B marketer should watch.
How does your organisation define what a qualified lead is? At what stage should you send leads to sales? We explore each lead lifecycle stage, and how to progress leads to close in this post.
Different niches receive differing levels of social media engagement. We review the interaction benchmarks that software and tech organisations typically see.
Which content types are most effective when running an inbound marketing campaign? We explore HubSpot content marketing data to find out.
Lead nurturing emails are a crucial tool for building relationships with your leads. But what key principals must you understand before launching an email campaign?