ABM Playbook

Lucy Jones

Head of Content

Lucy transforms account and industry insight into the creative content fuelling outstanding ABM. Together with the Creative Team, she creates the resonant account experiences that drive relationships, reputation, revenue - and once won a year's supply of chocolate in a writing contest.

More insights from our ABM experts

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Fes Askari

Director of Sales

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Nicky Kemp

Content Executive

Check out some great
ABM resources

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Watch Acxiom CMO, Jo Robson, share insights of their ABM program that generated a $2m sales pipeline in 120 days.

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Account-based Marketing is the hottest topic right now in B2B Marketing. So what better way to help you learn more than interviewing ABM thought leaders.

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The world of ABM is moving at lightning speed. We’re here to keep you up to date with the latest insights and trends.

ABM virtual
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