Posts by James Self

What should a B2B sales funnel look like, and how can you convert leads to opportunities faster?

How can you streamline your B2B sales funnel for improved conversion? Which channels should you consider - and how does this change throughout the buyer's journey? 

February 12, 2018

‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider

Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. 

January 22, 2018

Checklist: Webinar Planning and Promotion Best Practices

Hosting a webinar is a great tactic to enhance lead generation, lead nurture and thought leadership. These 20 tips will help you through planning, promoting and running a successful event.

September 25, 2017

How to Choose a Marketing Automation Platform - 7 Questions

There are many questions to keep in mind when considering a marketing automation solution. So what aspects should you note when evaluating a platform for your business?

August 25, 2017

Sales Enablement With HubSpot: Halving The Sales Cycle By Aligning Inbound Marketing & Sales Activity

Learn how Strategic IC helped Learnlight align their sales and marketing activity and implement an effective sales enablement process; shortening the sales cycle and streamlining activity across the ...

August 6, 2017

Factors That Influence Account-Based Marketing Budget

We explore the factors that impact ABM budget requirements, plus how to secure investment.

July 10, 2017

Why Sales Enablement is Key to an Account-Based Marketing Strategy

In this post, we discuss why sales enablement is an important part of ABM.

May 29, 2017

Best Practice for Web Site Pop Ups

Are you using pop-ups and lead flow widgets on your site? Should you be?  

April 28, 2017

How To Measure The ROI of Employer Branding Campaigns

This blog will examine the KPIs and metrics used to demonstrate the ROI of employer branding campaigns, discussing:

February 3, 2017

Are You Making These 11 LinkedIn Advertising Mistakes?

Make sure you're aware of these common LinkedIn ad mistakes before starting a campaign.

January 16, 2017

B2B Marketing Zone