Posts by James Self

What Timescale Should An ABM Pilot Follow?

How long does it take to plan, develop and execute an Account-Based Marketing strategy, and how long does it take to see results?

July 17, 2018

7 Video Content Tips

How can you create video content that resonates with, and engages audiences? We explore 7 tips to help you get the most from video creation.

June 19, 2018

5 Lead Generation Strategies To Consider For Your Campaigns

Quality lead generation is a crucial part of a marketing strategy. Continually evaluating what works and what doesn’t work, is essential if you are to optimise for success.

May 21, 2018

Why Sales Enablement is Key to an Account-Based Marketing Strategy

In this post, we discuss why sales enablement is an important part of ABM.

March 26, 2018

What should a B2B sales funnel look like, and how can you convert leads to opportunities faster?

How can you streamline your B2B sales funnel for improved conversion? Which channels should you consider - and how does this change throughout the buyer's journey? 

February 12, 2018

‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider

Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. 

January 22, 2018

Checklist: Webinar Planning and Promotion Best Practices

Hosting a webinar is a great tactic to enhance lead generation, lead nurture and thought leadership. These 20 tips will help you through planning, promoting and running a successful event.

September 25, 2017

How to Choose a Marketing Automation Platform - 7 Questions

There are many questions to keep in mind when considering a marketing automation solution. So what aspects should you note when evaluating a platform for your business?

August 25, 2017

Sales Enablement With HubSpot: Halving The Sales Cycle By Aligning Inbound Marketing & Sales Activity

Learn how Strategic IC helped Learnlight align their sales and marketing activity and implement an effective sales enablement process; shortening the sales cycle and streamlining activity across the ...

August 6, 2017

Factors That Influence Account-Based Marketing Budget

We explore the factors that impact Account-Based Marketing budget requirements, plus how to secure investment.

July 10, 2017

B2B Marketing Zone