Posts by Lucy Jones
What causes poor email success rates, and what can you do to improve results?
If you have a good number of MQLs, but struggle to nurture them to SQLs, you may need to consider your content.
Just as marketing insight empowers inbound sales teams, sales insight should be used to enhance marketing. Here are key tips to using sales insight to improve content.
Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. Consider these points to make the most of promotion.
[VIDEO] What should inbound strategies consider in 2017?
Make sure you never run out of content ideas with these ten tips.
If you want your content to stand out, you need to master the art of title writing. From eBooks to blog posts to emails - how can you write effective headlines?
Like most businesses, you likely have a few whitepapers and case studies on your site. But what other types of content should you have behind your landing pages?
Brand storytelling helps to align your business, prospects and customers by creating a genuine, human connection. Here's what you need to know to include storytelling in your content.
75% of executives say they watch work-related videos on business-related websites at least weekly. Are you considering video as a format within your content strategy?