Posts by Lucy Jones

10 Account-Based Marketing Blogs to Kick-Start 2018

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 

December 22, 2017

4 Considerations For Your 2018 Content Strategy

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. 

July 3, 2017

The HubSpot State of Inbound 2017: Key Takeaways

We review HubSpot’s annual State of Inbound report to see how sales and marketing are evolving and explore what may change in future.

May 22, 2017

5 Easy Tips To Improve Your Email Response and Success Rates

What causes poor email success rates, and what can you do to improve results?

April 17, 2017

5 MOFU Content Marketing Ideas To Nurture MQLS to SQLs

If you have a good number of MQLs, but struggle to nurture them to SQLs, you may need to consider your content.

March 20, 2017

Four Tips To Improve Content Marketing With Sales Insight

Just as marketing insight empowers inbound sales teams, sales insight should be used to enhance marketing. Here are key tips to using sales insight to improve content.

February 6, 2017

How To Get The Most Out Of Content Promotion

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. Consider these points to make the most of promotion. 

January 6, 2017

Inbound Considerations For 2017

[VIDEO] What should inbound strategies consider in 2017? 

December 22, 2016

How To Generate Content Ideas That Resonate

Make sure you never run out of content ideas with these ten tips.

December 12, 2016

7 Tips for Creating Clickable Content Titles

If you want your content to stand out, you need to master the art of title writing. From eBooks to blog posts to emails - how can you write effective headlines?

November 28, 2016