Free Inbound & Account Based Marketing Advice
Here’s the latest advice and thought leadership from our team on everything from inbound, to account-based marketing, B2B sales, design and more
Posts by Lucy Jones
Like most businesses, you likely have a few whitepapers and case studies on your site. But what other types of content should you have behind your landing pages?
November 17, 2016
Brand storytelling helps to align your business, prospects and customers by creating a genuine, human connection. Here's what you need to know to include storytelling in your content.
November 14, 2016
75% of executives say they watch work-related videos on business-related websites at least weekly. Are you considering video as a format within your content strategy?
October 20, 2016
We look at how content marketing may evolve in 2017 and discuss ways B2B marketers can benefit from potential trends.
October 3, 2016
From defining campaign goals, to deciding a go-to-market approach, or creating ABM specific content - these are the best practice activities that ABM campaigns should include.
September 26, 2016
Writing an eBook requires substantial resource, but is an effective way to generate leads. Here are 10 tips on how to write a successful eBook.
September 22, 2016
We review HubSpot's eighth annual State of Inbound report to see how marketing and sales are progressing and what's predicted to change in future.
September 15, 2016
Regular consistent blogging lies at the core of successful content/inbound marketing campaigns. If you’re unsure how to start, follow these steps to create effective blog posts.
August 10, 2016
How do audiences find online content today compared to 2 years ago? And how is the content marketing landscape evolving? We look at current landscape, and future of content strategy.
July 20, 2016
Did you know, Instagram is a valuable social channel for B2B marketing? Read these tips to learn how B2B companies can use Instagram, and follow Strategic: @strategic_ic
July 18, 2016