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Posts by Lucy Jones

Are Your Lead Generation Content Formats Too Limited?

Like most businesses, you likely have a few whitepapers and case studies on your site. But what other types of content should you have behind your landing pages?

November 17, 2016


Why Your Content Strategy Needs To Include Storytelling

Brand storytelling helps to align your business, prospects and customers by creating a genuine, human connection. Here's what you need to know to include storytelling in your content.

November 14, 2016


Why and How To Include Video In Your Content Strategy

75% of executives say they watch work-related videos on business-related websites at least weekly. Are you considering video as a format within your content strategy?

October 20, 2016


6 Considerations For Your 2017 Content Marketing Plan

We look at how content marketing may evolve in 2017 and discuss ways B2B marketers can benefit from potential trends.

October 3, 2016


10 Tips for Writing Successful eBooks

Writing an eBook requires substantial resource, but is an effective way to generate leads. Here are 10 tips on how to write a successful eBook.

September 22, 2016


Key Takeaways From the Hubspot State of Inbound 2016

We review HubSpot's eighth annual State of Inbound report to see how marketing and sales are progressing and what's predicted to change in future.

September 15, 2016


How To Write A Blog: 7 Tips For Creating Engaging Content

Regular consistent blogging lies at the core of successful content/inbound marketing campaigns. If you’re unsure how to start, follow these steps to create effective blog posts.

August 10, 2016


How Content Marketing Has Evolved Over the Last 2 Years

How do audiences find online content today compared to 2 years ago? And how is the content marketing landscape evolving? We look at current landscape, and future of content strategy.

July 20, 2016


How Can B2B Companies Use Instagram

Did you know, Instagram is a valuable social channel for B2B marketing? Read these tips to learn how B2B companies can use Instagram, and follow Strategic: @strategic_ic

July 18, 2016


Why People Unsubscribe From Emails - And What To Do About it

Why do people unsubscribe from your email list? There are multiple reasons - and a range of ways to prevent unsubscriptions from happening too often.

July 13, 2016


B2B Marketing Zone