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Posts by Lucy Jones

Increase Lead Quality With Inbound Campaign Content Hubs

Have you written a series of quality, targeted and persona relevant posts, but struggle to gain attention? Building content hubs (multiple content assets built around one umbrella topic or hub ...

March 31, 2016


Why Mapping Content to Buying Cycle is Vital for Inbound Campaign Success

Every buyer looking for a solution progresses through a three step purchasing process of Awareness, Consideration and Decision before converting to a customer. In an Inbound campaign this is known as ...

March 23, 2016


Best Practices for Gated Content

  Content forms the currency of Inbound Marketing campaigns throughout every purchase funnel stage. But what are best practices for gated content?

March 17, 2016


6 Ways To Plan The Perfect Inbound Content Calendar

An effective Inbound Marketing Content Strategy attracts the right leads, enhances thought leadership, educates leads in the benefits of your product or solution, builds search rank and improves ...

March 7, 2016


How Mapping Content to the Buyer's Journey Can Reduce the Software Sales Cycle

Nearly 60% of a purchase decision now occurs before sales teams become involved in the process. - Marketing Automation Benchmark Report 2015

January 14, 2016


Social Posting Frequency: Where and When to Socially Promote B2B Content

Written a great blog or article? Spent hours writing, editing, seeking approval and publishing? Perfect!... as long as you take the next step and promote your hard work.

November 30, 2015


[Report] What Are The Best Converting Channels for B2B Organisations In 2015?

Using data from hundreds of B2B organisations, this infographic from Implicit offers insight into just how effective common sales channels are; considering both their overall conversion success, and ...

November 26, 2015


How Software Vendors Can Implement Inbound Marketing Despite Limited Marketing Resources

Hire In-house? Work with an agency? What's the most cost effective way to start Inbound Marketing? Little budget. Limited time. Lack of staff. Limited marketing resource is a common challenge for a ...

November 2, 2015


5 Marketing Lessons from Hubspot's State of Inbound Marketing 2015 Annual Report

Most SMBs prioritise ROI and lead gen - those not considering Inbound are behind Regardless of goals or targets, behind every effective marketing strategy is a solid foundation of data. For 2016 ...

October 15, 2015


7 Best Practice Steps For Retargeting Ads To Previous Site Visitors

Retargeted Ads: Key To Boosting Conversion and ROI Potential Allowing you to get your content in front of previous site visitors and boosting your conversion potential, retargeted ads offer ...

October 13, 2015


B2B Marketing Zone