Written by Lucy Jones
[VIDEO] What should inbound strategies consider in 2017?
2016 has been a great year for inbound marketing and sales.
According to the HubSpot State of Inbound 2016...
But how will inbound marketing and sales evolve in 2017?
Here are a few 2017 strategy considerations for each.
In 2017, content is becoming more diverse. Video, chat and messenger platforms are growing as priorities.
As Brian Halligan said at INBOUND16, we need to be H2H marketers; that is, 'Human to Human'. So recognise your buyers as human - be active on the channels they use.
Buyers in 2017 also expect to be able to buy on their own timelines - and without speaking to a person. So marketing and sales must align to automate the buying process in 2017.
Sales is on the cusp of its own inbound revolution. To succeed in 2017 this means sales teams should....
Of course these are just a few inbound considerations. However you incorporate inbound into your sales and marketing, good luck in 2017!