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March 7, 2017

Strategic IC is a Hubspot Platinum Partner

We’re a UK Platinum Certified HubSpot Partner - what does that mean for our clients?

March 3, 2017

Lessons Learned At Our Inbound to ABM Event

    Inbound to ABM: our event roundup, key takeaways and recommendations for adopting the optimum inbound to ABM model.

February 27, 2017

How To Enable Sales Teams Using a Strong Content Marketing Strategy

Is your marketing team providing the content that sales really needs? Here are four considerations to improve your process.

February 23, 2017

What Are Best Practices for Effective Lead Scoring

What process considerations, data values and lead actions must be considered for a best practice lead scoring process?

February 20, 2017

40 Statistics To Inform & Enhance B2B Lead Generation Strategies

40 lead generation statistics - considered from both marketing and sales perspectives - for aligned, effective strategies.

February 16, 2017

What Does It Mean To Be A Digital Salesperson In 2017?

What does being a salesperson in today's sales landscape entail? How can Sales stay relevant in 2017's digital environment?

February 13, 2017

Enhance Sales & Marketing Effectiveness With Lead Scoring

What is lead scoring? And how can it enhance your sales and marketing success?

February 9, 2017

5 Ways To Use LinkedIn To Support Your Content Marketing

As LinkedIn remains one of the top platforms for B2B content promotion, this post explores five LinkedIn tactics to support your content marketing.

February 6, 2017

Four Tips To Improve Content Marketing With Sales Insight

Just as marketing insight empowers inbound sales teams, sales insight should be used to enhance marketing. Here are key tips to using sales insight to improve content.

February 3, 2017

How To Measure The ROI of Employer Branding Campaigns

This blog will examine the KPIs and metrics used to demonstrate the ROI of employer branding campaigns, discussing: