4 Advantages of Using Buyer Intent Data in ABM

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing?

June 13, 2019


5 Sales and Marketing Takeaways from HYPERGROWTH 2019

What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. 

June 11, 2019


Accelerate SaaS Growth by Activating Buyer-Intent Data for ABM: Join Strategic IC at SaaStr Europa 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending ...

June 5, 2019


Driving Growth in B2B Tech Sales - Marketing at ZMOT with Intent-Data

In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? 

June 3, 2019


Intent-Driven Campaigns: Challenges, Solutions and the Value of Context, Timing and Relevance

What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? 

May 14, 2019


How To Define A Content Mapping Strategy

What is content mapping and why should you consider it within your content strategy?  There are several ways to map and segment your content - from type to topic - but to truly resonate, your ...

May 7, 2019


Jon Clarke on the Origins of Intent Data, and Its Value to Marketing and Sales

How did intent data come to be so valuable in delivering intelligent, effective marketing and sales campaigns, and why are organisations increasingly incorporating buying intent data into their ...

April 30, 2019


Selecting the Best Digital Marketing Channels For Your Objectives

To see success in your campaigns, it’s crucial to consider your marketing channel mix. Here, Campaign Monitor explore three digital channels your campaigns should consider.

April 18, 2019


The Value of Video Content for B2B Content Strategies

What content formats do your audience engage with? Renderforest's Roman Daneghyan explores the rising value of video content, and why it’s a key format within engaging content strategies.

April 9, 2019


5 Steps To Create Your Next Blog Content Strategy

It’s almost impossible to stand out against competitors if you lack a compelling blog that speaks directly to your audience’s challenges. So how can you ensure your blog strategy is successful? 

April 2, 2019


B2B Marketing Zone