How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager.

February 1, 2019


Intent-Driven, Intelligent ABM: 5 Takeaways To Consider

  We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM.

January 29, 2019


B2B Marketing Thought Leadership: Declan Mulkeen on Marketing In Education Technology

How is Marketing in Education Technology evolving? We interview Head of Global Marketing at Learnlight, Declan Mulkeen, to uncover what's changing and how Learnlight are adapting.

January 18, 2019


10 B2B Sales and Marketing Blog Posts to Enhance 2019 Campaigns

From intent-data and programmatic ads to sales enablement tips, we review 10 insightful blogs that you may have missed. 

December 5, 2018


What is Programmatic Advertising?

Should you consider programmatic in B2B? We look at what programmatic is, how it works and key B2B considerations.

November 21, 2018


ABM Thought Leadership: Jon Clarke on Intent-Driven, Intelligent ABM

Strategic's CEO Alex Embling speaks to Jon Clarke, CEO of Cyance; a B2B customer buying intent platform, to discuss tips for starting ABM, and why intent data should be an important consideration.

November 13, 2018


What is Intent Data, and How Can You Include It In Your Campaigns?

We outline what intent data is, plus how and why to include it within inbound and account-based marketing strategies for strategic advantage.

November 6, 2018


Marketing With Intent Data: Add Context, Timing and Relevance To Campaigns

Considering buying intent can transform marketing and sales strategies. Here we look at 3 steps to make the most of intent data, considering context, timing and relevance. 

October 30, 2018


6 Considerations For Marketing With Buying Intent

What should you consider when marketing with buying intent? Jon Clarke, CEO of Cyance outlines how to enhance inbound and ABM campaigns with intent data. 

October 23, 2018


Using Buying Intent To Transform Marketing & Sales

How can behavioural intent data and predictive analytics transform marketing and sales strategies? This post from Cyance CEO Jon Clarke explores.

October 16, 2018


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