Using Buying Intent To Transform Marketing & Sales

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event ...

October 16, 2018

Real-Case Tips For Selling With Video

What results could you see by including video content in your sales process? From increasing response rates and engagement, to delivering added social selling value, Vidyard outline how they, and ...

October 9, 2018

4 Video Selling Lessons From a Vidyard Sales Rep

What video creation tips should your sales team consider when including personalised video messages in the sales process? Vidyard BDR Khadijah Plummer explores how to keep your messaging interesting, ...

October 2, 2018

7 Marketing and Sales Takeaways From INBOUND 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. 

September 27, 2018

Driving Value Through Video Content Marketing

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different ...

September 25, 2018

Tips For Sales Enablement and Process Design

What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and ...

September 18, 2018

Meetings, Chat & Video Tips To Generate Sales Conversations

Head of Inbound Sales, Fes, provides tips on how to use meetings calendars on your site, in chat, video and on social channels, to generate early-stage sales conversations.

September 11, 2018

How To Generate Early Stage B2B Sales Conversations

Head of Inbound Sales, Fes, provides insight and tips, as well as a short video walkthrough of how to generate early-stage sales conversations using HubSpot and Sales Navigator.

September 4, 2018

How To Implement An Effective Account-Based Marketing Plan

What does successful ABM implementation look like? Understand the key activities and steps that effective ABM campaigns contain.

August 29, 2018

8 Tips For an Effective Account-Based Marketing Strategy

What top-level considerations do effective Account-Based Marketing strategies need? To see long-term results, make sure your campaigns incorporate these 8 points.

August 21, 2018

B2B Marketing Zone