4 Ways HubSpot Sales Software Can Streamline Your Sales Process

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved?

October 21, 2019

ABM: Align and Accelerate: How a Technology and Data Leader Built a Sales Pipeline in 120 Days

Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019.

October 18, 2019

Strategic IC Recognised in the 2019 Technology Category of the Parliamentary Review

Recognised as a best practice representative in the Technology publication category, Strategic IC is proud to have participated in the 2019 Parliamentary Review.

September 25, 2019

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference? Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing ...

September 10, 2019

5 Key Takeaways from the “State of ABM” Sirius Decisions Report

We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future.

August 28, 2019

How Inbound Marketing Can Help B2B Enterprise Technology Organisations

How can a strategic approach to inbound marketing bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound.

August 14, 2019

5 Digital Content Distribution Strategy Tips

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content.

July 1, 2019

How is Intent Data Collected, and How Can it Enhance B2B Campaigns?

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? Where does it come from and how can you ...

June 28, 2019

8 Content Marketing Strategy Tools for Your Next Campaign

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process.

June 25, 2019

How to Use Intent Data in B2B Campaigns

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales.

June 21, 2019

B2B Marketing Zone