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Posts by Alex Embling

ABM Thought Leadership: Jon Clarke on Intent-Driven, Intelligent ABM

Strategic's CEO Alex Embling speaks to Jon Clarke, CEO of Cyance; a B2B customer buying intent platform, to discuss tips for starting ABM, and why intent data should be an important consideration.

November 13, 2018


Map Lead Generation Targets to Financial Goals For Campaign Success

How can you ensure your marketing campaigns will deliver ROI? To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. 

May 8, 2018


How Many Leads Per Month Should You Be Generating?

We review HubSpot research to determine the lead averages different industries should be hitting. 

March 20, 2018


6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed.

March 5, 2018


Strategic IC is a Hubspot Platinum Partner

We’re a UK Platinum Certified HubSpot Partner - what does that mean for our clients?

March 7, 2017


16 Must-Read Posts From 2016

2016 has been a busy year. From ABM to Inbound Sales, this roundup covers 16 must-read posts you might have missed from our blog this year. 

December 19, 2016


Inbound Marketing Case Study: Technology & Software

[Video case study] See how Strategic helped a data and technology expert build a successful inbound strategy - generating 121 quality leads in three months.

November 24, 2016


The Evolution of Inbound Marketing. Takeaways From INBOUND16

By examining HubSpot’s latest features, we can learn more about how inbound marketing and sales are evolving. Here’s what we learned from the INBOUND 16 product launch.

November 21, 2016


A Quick Guide To Planning Inbound Marketing Campaigns

 What does it take to build an effective, data-backed Inbound campaign? Find out the basic steps in this slideshare.

July 22, 2016


Key Takeaways From Our First Inbound & Ice Cream Event

Strategic's first Inbound & Ice Cream event was a relaxed evening where marketers got together to discuss all things inbound over ice cream.

July 7, 2016


B2B Marketing Zone