Posts by Gerry Dapergolas

What is Programmatic Advertising?

Should you consider programmatic in B2B? We look at what programmatic is, how it works and key B2B considerations.

November 21, 2018

How To Implement An Effective Account-Based Marketing Plan

What does successful ABM implementation look like? Understand the key activities and steps that effective ABM campaigns contain.

August 29, 2018

7 Considerations To Run An Effective ABM Pilot

Running an Account-Based Marketing (ABM) pilot ahead of a larger campaign can be an effective way to trial, optimise and benchmark activities. So what should a successful ABM pilot campaign consider?

June 26, 2018

4 Account-Based Marketing Best Practices to Follow

From defining campaign goals to deciding a go-to-market approach, or running an ABM pilot - we list a few best practice activities that ABM campaigns should include. 

May 14, 2018

Why Use LinkedIn Sponsored InMail and Account Based Marketing?

Everything you need to know about LinkedIn sponsored InMail, Account-Based Marketing - and using the two together. 

February 20, 2018

4 New HubSpot Features To Enhance Inbound & Account-Based Marketing Strategies

With multiple new HubSpot updates announced at INBOUND17, we highlight four new HubSpot features that can enhance your inbound and ABM strategies. 

October 6, 2017

Growing Inbound With HubSpot: c.2000 Contacts & a 16% Lead Flow Conversion Rate in 3 Months

  How Cabling Science achieved a 16% Lead Flow conversion rate in 3 months, generated c2000 contacts and grew Inbound Marketing with HubSpot.

July 26, 2017

Are You Tracking These 7 SaaS Success Metrics and KPIs?

How do you track how well your marketing campaigns are performing?

April 3, 2017

How To Use Quora To Support Content Marketing

  Quora can provide insight to improve marketing content, plus is a great platform for social selling. This post explores how to use Quora to enhance your marketing efforts.

March 16, 2017

40 Statistics To Inform & Enhance B2B Lead Generation Strategies

40 lead generation statistics - considered from both marketing and sales perspectives - for aligned, effective strategies.

February 20, 2017

B2B Marketing Zone