Posts by Lucy Jones

10 B2B Sales and Marketing Blogs to Enhance 2019 Campaigns

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. 

December 5, 2018

Sales Thought Leadership: Brian Groth on Defining Sales Enablement

What is Sales Enablement, and how is it being defined today? In this video our Head of Content Lucy Jones speaks to expert and Director of Partner Programs & Sales Enablement at Planet, Brian Groth, ...

August 7, 2018

5 Content Promotion Tips to Increase Reach, Traffic and Engagement

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. 

April 30, 2018

5 MOFU Content Marketing Ideas To Nurture MQLS to SQLs

If you have a good number of MQLs, but struggle to nurture them to SQLs, you may need to consider your content.

March 29, 2018

4 Considerations For Your 2018 Content Strategy

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends.

January 29, 2018

10 Account-Based Marketing Blogs to Kick-Start 2018

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 

December 22, 2017

The HubSpot State of Inbound 2017: Key Takeaways

We review HubSpot’s annual State of Inbound report to see how sales and marketing are evolving and explore what may change in future.

May 22, 2017

5 Easy Tips To Improve Your Email Response and Success Rates

What causes poor email success rates, and what can you do to improve results?

April 17, 2017

Four Tips To Improve Content Marketing With Sales Insight

Just as marketing insight empowers inbound sales teams, sales insight should be used to enhance marketing. Here are key tips to using sales insight to improve content.

February 6, 2017

Inbound Considerations For 2017

[VIDEO] What should inbound strategies consider in 2017? 

December 22, 2016

B2B Marketing Zone