Posts by Lucy Jones

Why People Unsubscribe From Emails - And What To Do About it

Why do people unsubscribe from your email list? There are multiple reasons - and a range of ways to prevent unsubscriptions from happening too often.

July 13, 2016

How To Increase Traffic With the Power of Compounding Blog Posts

What is a compounding blog post? What impact can it have on blog traffic? We reviewed industry data to find out.

June 24, 2016

40 Inbound Marketing Statistics to Help Convince Your Team

Need to justify Inbound to your team? Googled around but still not sure? Here’s the statistical evidence you need to make a decision.

June 17, 2016

Inbound Marketing Vs. Outbound - Why Inbound Has The Advantage

What is Inbound marketing, and why does it have the advantage over outbound or traditional marketing approaches?

June 3, 2016

How to Resource Inbound Marketing Content

Consistent content production is a core component of effective marketing campaigns, but can be hard to achieve. We explore options for resourcing marketing content.

May 27, 2016

What is a Compounding Blog Post?

 Compounding blog posts are posts that deliver value - and generate increasing traffic - long-term. Here we list best practices for creating compounding blogs.

May 25, 2016

How Do Marketers Allocate Budget by Channel?

How should you divide your marketing resources? We explore which channels marketers are prioritising and where they are dedicating their budgets.

May 23, 2016

How to Plan an Inbound Marketing Social Media Strategy

Understand the social environments your buyers prefer, and you’ll have greater social success. Here’s what to consider when planning an Inbound Marketing Social Media Strategy.

May 17, 2016

Which Content Channels Do Your Buyers Prefer?

Based on HubSpot research, we explore the content formats that buyers are actually looking for when considering products vs. when they are ready to buy.

April 29, 2016

A Complete Inbound Marketing Glossary of Jargon & Terms

Digital Marketing involves a lot of complex, ever-changing jargon. Get up to speed and learn the language of your campaigns with this marketing glossary. 

April 20, 2016

B2B Marketing Zone