Posts by Lucy Jones

15 Key Takeaways From Inbound 15

Inbound 15 in Boston, September 7th to 11th.  14,000 marketers, 4 days, and a full schedule of in-depth Inbound marketing session talks; last week marked Inbound Marketing’s biggest annual ...

September 17, 2015

 Are Ads now Inbound-y? Calculating Paid Ad CPA with HubSpots LinkedIn Sponsored Update Integration

Are paid ads Inbound? How LinkedIn paid ads support B2B Inbound campaigns Using LinkedIn sponsored updates to promote a MOFU piece of premium content is a great way to generate accurate, relevant ...

September 14, 2015

Inbound 2015 – Content Marketing Tips

Everything marketers need to know about Inbound content As Silver Agency Partners, Strategic are in Boston again at HubSpot’s annual Inbound get-together!

September 9, 2015

The cost of an Inbound Marketing strategy (and how to justify it to your CMO)

Inbound marketing can be complicated to implement but when done properly has the potential to provide real ROI vs traditional outbound tactics.

September 3, 2015

Steps To Consider - Measuring The ROI Of A Video Marketing Campaign

Why create a video or webinar campaign? As varied content like infographics or ROI calculators increase in popularity, video content is increasingly common.

July 6, 2015

Google Adsense Matched Content Will Help With Ad Campaigns

As of April 22nd Google has launched a free content recommendation tool for AdSense called ‘Matched Content’, designed to make it easier for site visitors to find your content. 

May 8, 2015

How To Determine the ROI of Twitter Ads

If you’re using Twitter ads, you want to be able to prove a return on your ad investment.

April 14, 2015

B2B Prospecting - What are Twitter Lead Generation Cards

What are Twitter Lead Generation Cards? A form of expanded Tweet, Twitter cards allow you to display a variety of media within your Tweets, and drive traffic towards your site. But did you know you ...

March 23, 2015

How to use LinkedIn sponsored updates for B2B lead generation

 If you want to take your social media marketing to the next phase, LinkedIn sponsored updates offer a precision targeted way to do so.

March 16, 2015

3 LinkedIn Groups Tips For B2B lead generation

With over 17 million LinkedIn users in the UK alone, LinkedIn activity can produce a valuable return.

March 16, 2015

B2B Marketing Zone