Posts by Lucy Jones

3 ways to use LinkedIn groups for B2B lead generation

If you’re looking to engage, build relationships, and identify potential leads, Linkedin groups are an invaluable B2B resource.

March 16, 2015

What are the benefits of a LinkedIn Premium Account for B2B marketers?

For B2B organisations, LinkedIn is the go-to social site for networking and thought leadership. But what are the benefits of a LinkedIn Premium Account?

January 21, 2015

Office Christmas Jumpers:

From B2B to christmas trees... We've been getting into the christmas spirit here at Strategic - here are a few of the team in their festive best!

December 18, 2014

5 buyer persona tips from 2014

Did you form or refine your buyer personas this year? Have you made sure they are really relevant - and are you ready to make the most of your insight in 2015?

December 17, 2014

Generate more B2B training leads on LinkedIn by creating long-form posts

What are long-form posts on LinkedIn? You may have been on LinkedIn recently and noticed some of your connections are publishing what looks like a blog to their professional profile.

November 17, 2014

Streamline your blog creation and generate more B2B traffic

Are you struggling to stay afloat when it comes to blog creation?

November 11, 2014

4 outsourced content sites for quick, quality B2B content creation

How to resource quantities of quality content for any niche Putting together enough high quality content for your inbound strategy can be a challenge, even if you or your employees have the necessary ...

October 27, 2014

B2B Content Marketing Tools For Every Stage: Prospecting, Nurturing and Outreach

[Click to View] B2B Content Marketing Tools for Every Stage: Prospecting, Nurturing and Outreach Content Marketing Tool Tips for the Prospecting Stage As a general rule, your social channels: ...

October 16, 2014

3 simple steps to manage team content creation

Why your team needs to blog There are many reasons that your team should be blogging. If they’re a little reluctant, that’s understandable, it takes time. But as an inbound content strategy presents ...

October 15, 2014

Closed loop reporting: Providing the data sales and marketing leaders need to look at together

"Marketing without data is like driving with your eyes closed."

October 7, 2014

B2B Marketing Zone