Posts by Lucy Jones

10 valuable benefits of an inbound marketing strategy

You're probably familiar with some of the primary benefits of a mature inbound marketing strategy, including increased traffic and leads. But what else can you expect when you start creating content ...

September 26, 2014

Sneak-peek review of HubSpot’s CRM: How it saves time, centralises digital marketing and converts leads for inbound marketers

When Strategic was given exclusive early access to explore and review HubSpot’s new, free CRM tool ahead of INBOUND14, we jumped at the chance…

September 16, 2014

10 sharp tips for developing B2B blog titles

Are you guilty of boring blog titles? Nothing can devastate the ROI of a content marketing campaign faster than poor titles. Would you click on anything that resembled the articles below? Probably ...

September 12, 2014

The top 5 things to consider before doing PPC

There are five important things to consider before you embark on a paid advertising campaign. Being well informed and doing your research means you will have a solid foundation from which to build.

July 10, 2014

The 9 people you need in your content team

Content team, assemble! If you’ve been anywhere near the digital world recently, you’ll know how important, popular and mysterious content marketing is.

June 10, 2014

An hour in the life of a digital agency

Ever wondered what happens behind the scenes?    

June 6, 2014

Why content marketing is a long term game

There are many reasons you should be creating content, have a sharing strategy in place and be promoting yourself as a thought leader in your niche.

May 30, 2014

You use social media, so why don't you blog?

Image created using Canva

May 8, 2014

How your smartphone can aid content creation

New phone anticipation.

April 24, 2014

B2B Marketing Zone