ABM: Align and Accelerate: How a Technology and Data Leader Built a Sales Pipeline in 120 Days

Written by Declan Mulkeen

Oct 18 2019

Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019.

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Stand Out in Technology’s Competitive Landscape

The B2B technology sector continues to grow unabated. Increasingly competitive and innovative at the same time, the modern B2B technology buyer is faced with more choice than ever before. In an era of customer-led marketing, vendors need ever-more imaginative and creative ways to stand out from the crowd and ensure their voice is heard. 

Yet B2B vendors who target enterprise sales, have greater opportunity than ever before to identify, engage, influence and win more prospects that match their Ideal Customer Profile (ICP).

Related: How to Use Intent Data in B2B Campaigns

By leveraging intent-driven ABM campaigns, B2B technology sales and marketing teams can add a new layer of precision into their marketing and ABM campaigns, accelerating lead generation and revenue growth.

By partnering with Strategic IC, that’s exactly what marketing and data services company, Acxiom achieved.

Acxiom and Strategic IC will showcase their successful ABM programme at B2B Marketing’s ABM: Align and Accelerate Conference, London, on 5 November 2019. To attend this session: sign up here.

Acxiom, Strategic IC and ABM: How a Global Marketing and Data Services Leader Built a Sales Pipeline in 120 Days

Acxiom has partnered with Strategic IC to enhance its marketing programmes for the last seven years. 

So when Acxiom needed to develop a blended ABM programme to build a pipeline fast in its target account clusters, they looked to Strategic IC to support, implement and accelerate an effective, insights and intent-driven campaign. 

Over 120 days, Strategic developed a blended one-to-many and one-to-few ABM programme that harnessed Buyer Intent Data and deep customer insight to deliver exceptional results.

Related: What is Account-Based Marketing?

Learn More at B2B Marketing’s ABM: Align and Accelerate Conference

Jo Robson, Marketing Director of Acxiom, and Alex Embling, CEO of Strategic IC, will co-present the results of the Acxiom ABM programme at The B2B Marketing Conference 2019: ABM: Align and Accelerate, a major event organised by B2B Marketing for organisations looking to scale their Account-Based Marketing Activities.

This session will examine how together we have developed a blended one-to-many and one-to-few ABM programme that harnessed Buyer Intent Data and deep customer insight to deliver exceptional results.

Session: Acxiom and ABM: How a global marketing and data services company built a sales pipeline in 120 days

Date: 5 November 2019, 11:25 AM - 11:55 AM

Where: The B2B Marketing Conference 2019 ABM: Align and Accelerate

Location: 155 Bishopsgate | London | EC2M 2YD

To attend this session: Sign up here.

The wider conference, ABM: Align and Accelerate, is designed to demonstrate everything you need to master your account-based marketing, with a four-stream agenda mapped across four core elements of account based marketing:

  • Sales and marketing alignment
  • Technology, programme and content execution 

  • Account definition 

  • Data and insight


Attend The B2B Marketing ABM Conference on the 5 November 2019 to discover:

  • What the best in ABM are doing

  • How you can implement ABM in your business

  • What the future for Account-based Marketing holds.


To learn more and register (10% discount with code: Strategic10): ABM: Align and Accelerate

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B2B Marketing Zone