Inbound Considerations For 2017

Written by Lucy Jones

Dec 22 2016

inbound marketing considerations 2017

[VIDEO] What should inbound strategies consider in 2017? 

Inbound Considerations For 2017

2016 has been a great year for inbound marketing and sales.

According to the HubSpot State of Inbound 2016...

  • 73% of organisations say Inbound is their main approach to marketing
  • 61% of organisations using inbound think their strategies are effective
  • 28% of organisations now prioritise social selling


But how will inbound marketing and sales evolve in 2017?

Here are a few 2017 strategy considerations for each.

2017 Considerations for Inbound Marketing

In 2017, content is becoming more diverse. Video, chat and messenger platforms are growing as priorities.

As Brian Halligan said at INBOUND16, we need to be H2H marketers; that is, 'Human to Human'. So recognise your buyers as human - be active on the channels they use.

Buyers in 2017 also expect to be able to buy on their own timelines - and without speaking to a person. So marketing and sales must align to automate the buying process in 2017.

Inbound Sales Considerations for 2017

Sales is on the cusp of its own inbound revolution. To succeed in 2017 this means sales teams should....

  • Consider adopting inbound sales (if you haven't already)
  • Continue to invest in social selling
  • Enhance marketing/ sales alignment
  • Consider buyer context - use lead intelligence to follow up at the exact right moment
  • Adopt a CRM that integrates with other critical systems


Of course these are just a few inbound considerations. However you incorporate inbound into your sales and marketing, good luck in 2017!

B2B Marketing Zone