An Inbound Marketing Internship: One Year At A Digital Agency
Written by Ettie Greenwood
Jul 18 2018
Ettie Greenwood took a one-year internship with us at Strategic IC, to learn as much as she could about digital marketing while on a placement as a part of her degree. So what did she learn?
What did you learn during your Marketing Internship with Strategic IC?
Having already completed two years at Bournemouth University studying Marketing Communications, I began the internship with a good foundational knowledge of marketing. However, I feel that my time at Strategic IC helped me to expand on my marketing problem-solving skills and in particular, how to apply my knowledge to real-world campaigns.
For example, during the internship, I learnt a lot about new and changing tactics, and by working across a range of different clients, I had the opportunity to widen my skills and learn how to apply strategies to several different industries.
In October 2017, I also had the opportunity to visit HubSpot’s Dublin headquarters, and alongside other training, joined a session on how to tell if a campaign is not working (and how to figure out what’s wrong). This session taught me a lot about problem-solving within marketing campaigns, and I have continued to follow that thought process and advice.
Looking back at the internship as a whole, I feel that I have expanded on my marketing skills so much, that looking back at some of my previous university work, I feel I could now do much better!
What daily tasks did you Do?
When applying for internships, I knew I wanted to work at a smaller company as I’d have a greater opportunity to experience a variety of tasks. At Strategic IC, as a 10-20 person sized organisation, I’d say I achieved exactly that. Here’s an overview of some of the tasks I experienced:
Working across a variety client social media accounts; writing social schedules, sending them for approval and executing the scheduling.
Executing inbound marketing campaigns; from LinkedIn campaigns, to email workflows.
Conducting prospect/ persona research for Inbound and ABM campaigns.
Executing a variety of Facebook ad campaigns for both clients and the agency. I was able to experience a variety of different Facebook ad formats, which again broadened my knowledge.
Content writing (such as this and other blog posts!), as well as writing content for landing pages, emails and social posts.
Creating monthly/weekly campaign reports for both clients and the agency.
Throughout these activities, I also developed experience across a variety of tools and platforms, including HubSpot, Buffer, Oktopost, Google Analytics, LinkedIn, Facebook, Twitter, Instagram, FullStory, AdEspresso, SEMRush, Canva and Databox.
Did you gain any extra qualifications?
Yes! At Strategic IC, everyone was supportive of training, so when I had spare capacity, I took a variety of training and courses from HubSpot, Google, and even the Chartered Institute of Marketing (CIM).
Here are the qualifications I gained during the year - which I can also now add to my CV alongside my work experience:
Google Adwords Fundamentals
Google Adwords for Mobile
Google Customer-Centric Marketing
Google Analytics for Beginners
Advanced Google Analytics
HubSpot Content Certification
HubSpot Marketing Software Certification
HubSpot Email Marketing Certification
HubSpot Inbound Certification
SEMRush SEO Fundamentals
Lastly, I was also able to continue my CIM training (having already completed 2 units at university), and I based the assignment on Strategic IC. As a result, I now have my Level 4 Certificate in Professional Marketing!
Do you have any advice for other marketing interns?
Firstly, I would say that they are making the right decision by choosing to take a placement year. I feel that I have gained a lot of practical expertise, plus the thought of getting a job after university is no longer as scary!
For anyone joining an internship; don’t be afraid to ask questions, get stuck into as much as you can, and make the most of any industry certifications as they teach you a lot!