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Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing ...

July 1, 2020


Why Now is the Time for ABM

How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM.

April 2, 2020


B2B Marketers: What gets us through this?

B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances.

March 24, 2020


Your Business Event is Cancelled - Now What?

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'.

March 18, 2020


CMO²: Jo Robson, CMO of Acxiom, Talks ABM

In this first edition of CMO²  (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom.

March 3, 2020


Strategic IC’s Intent ABM Programmes Recognised with Gold Tier Accreditation

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner ...

February 25, 2020


ABM Case Study: Watch How Acxiom Created a £1.5m Pipeline in 120 Days

ABM Case Study: Watch video on how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling.

December 6, 2019


8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate

What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event?

November 27, 2019


Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered.

November 27, 2019


4 Ways HubSpot Sales Software Can Streamline Your Sales Process

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved?

October 21, 2019


B2B Marketing Zone