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B2B Marketers: What gets us through this?

B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances.

March 24, 2020

Your Business Event is Cancelled - Now What?

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'.

March 18, 2020

CMO²: Jo Robson, CMO of Acxiom, Talks ABM

In this first edition of CMO²  (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom.

March 3, 2020

Strategic IC’s Intent ABM Programmes Recognised with Gold Tier Accreditation

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner ...

February 25, 2020

ABM Case Study: Watch How Acxiom Created a £1.5m Pipeline in 120 Days

ABM Case Study: Watch video on how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling.

December 6, 2019

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate

What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event?

November 27, 2019

Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered.

November 27, 2019

4 Ways HubSpot Sales Software Can Streamline Your Sales Process

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved?

October 21, 2019

ABM: Align and Accelerate: How a Technology and Data Leader Built a Sales Pipeline in 120 Days

Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019.

October 18, 2019

Strategic IC Recognised in the 2019 Technology Category of the Parliamentary Review

Recognised as a best practice representative in the Technology publication category, Strategic IC is proud to have participated in the 2019 Parliamentary Review.

September 25, 2019

B2B Marketing Zone