What is Intent Data, and How Can You Include It In Your Campaigns?

We outline what intent data is, plus how and why to include it within inbound and account-based marketing strategies for strategic advantage.

November 6, 2018

Marketing With Intent Data: Add Context, Timing and Relevance To Campaigns

Considering buying intent can transform marketing and sales strategies. Here we look at 3 steps to make the most of intent data, considering context, timing and relevance. 

October 30, 2018

6 Considerations For Marketing With Buying Intent

What should you consider when marketing with buying intent? Jon Clarke, CEO of Cyance outlines how to enhance inbound and ABM campaigns with intent data. 

October 23, 2018

Using Buying Intent To Transform Marketing & Sales

How can behavioural intent data and predictive analytics transform marketing and sales strategies? This post from Cyance CEO Jon Clarke explores.

October 16, 2018

Real-Case Tips For Selling With Video

What results could you see by including video content in your sales process? From increasing response rates and engagement, to delivering added social selling value, Vidyard outline how they, and ...

October 9, 2018

4 Video Selling Lessons From a Vidyard Sales Rep

What video creation tips should your sales team consider when including personalised video messages in the sales process? Vidyard BDR Khadijah Plummer explores how to keep your messaging interesting, ...

October 2, 2018

7 Marketing and Sales Takeaways From INBOUND 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. 

September 27, 2018

Driving Value Through Video Content Marketing

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different ...

September 25, 2018

Tips For Sales Enablement and Process Design

What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and ...

September 18, 2018

Meetings, Chat & Video Tips To Generate Sales Conversations

Head of Inbound Sales, Fes, provides tips on how to use meetings calendars on your site, in chat, video and on social channels, to generate early-stage sales conversations.

September 11, 2018

B2B Marketing Zone