Account-Based Marketing Advice From the ABM Experts
Here’s the latest advice and thought leadership from our team on Account-Based Marketing for SaaS & Enterprise Technology Brands
With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'.
March 18, 2020
In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom.
March 3, 2020
Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner ...
February 25, 2020
Video: See how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling.
December 6, 2019
What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event?
November 27, 2019
ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered.
November 27, 2019
How can HubSpot Sales software modernise the sales process - and what benefits can be achieved?
October 21, 2019
Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019.
October 18, 2019
Recognised as a best practice representative in the Technology publication category, Strategic IC is proud to have participated in the 2019 Parliamentary Review.
September 25, 2019
What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference? Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing ...
September 10, 2019