Jon Clarke on the Origins of Intent Data, and Its Value to Marketing and Sales

How did intent data come to be so valuable in delivering intelligent, effective marketing and sales campaigns, and why are organisations increasingly incorporating buying intent data into their ...

April 30, 2019

Selecting the Best Digital Marketing Channels For Your Objectives

To see success in your campaigns, it’s crucial to consider your marketing channel mix. Here, Campaign Monitor explore three digital channels your campaigns should consider.

April 18, 2019

The Value of Video Content for B2B Content Strategies

What content formats do your audience engage with? Renderforest's Roman Daneghyan explores the rising value of video content, and why it’s a key format within engaging content strategies.

April 9, 2019

5 Steps To Create Your Next Blog Content Strategy

It’s almost impossible to stand out against competitors if you lack a compelling blog that speaks directly to your audience’s challenges. So how can you ensure your blog strategy is successful? 

April 2, 2019

Why Consider Brand Storytelling in Your B2B Content Strategy?

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy.

March 20, 2019

What is a Topic Cluster? The Benefits to SEO and Content Strategy

What are topic clusters? Why are they an important consideration when planning pillar pages? And do you need to include them in your content strategy?

March 12, 2019

What Type of Marketing Agency Do You Need?

Choice, and rapid evolution are everywhere in marketing today.

February 27, 2019

Why Pillar Content Should Be A Part Of Your Content Strategy

What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? 

February 12, 2019

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager.

February 1, 2019

Intent-Driven, Intelligent ABM: 5 Takeaways To Consider

  We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM.

January 29, 2019

B2B Marketing Zone