Accelerate SaaS Growth by Activating Buyer-Intent Data for ABM: Join Strategic IC at SaaStr Europa 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending ...

June 5, 2019

Driving Growth in Tech Sales - Marketing at ZMOT with Intent-Data

In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? 

June 3, 2019

Intent-Driven Campaigns: Challenges, Solutions and the Value of Context, Timing and Relevance

What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? 

May 14, 2019

How To Define A Content Mapping Strategy

What is content mapping and why should you consider it within your content strategy?  There are several ways to map and segment your content - from type to topic - but to truly resonate, your ...

May 7, 2019

Jon Clarke on the Origins of Intent Data, and Its Value to Marketing and Sales

How did intent data come to be so valuable in delivering intelligent, effective marketing and sales campaigns, and why are organisations increasingly incorporating buying intent data into their ...

April 30, 2019

Selecting the Best Digital Marketing Channels For Your Objectives

To see success in your campaigns, it’s crucial to consider your marketing channel mix. Here, Campaign Monitor explore three digital channels your campaigns should consider.

April 18, 2019

The Value of Video Content for B2B Content Strategies

What content formats do your audience engage with? Renderforest's Roman Daneghyan explores the rising value of video content, and why it’s a key format within engaging content strategies.

April 9, 2019

5 Steps To Create Your Next Blog Content Strategy

It’s almost impossible to stand out against competitors if you lack a compelling blog that speaks directly to your audience’s challenges. So how can you ensure your blog strategy is successful? 

April 2, 2019

Why Consider Brand Storytelling in Your B2B Content Strategy?

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy.

March 20, 2019

What is a Topic Cluster? The Benefits to SEO and Content Strategy

What are topic clusters? Why are they an important consideration when planning pillar pages? And do you need to include them in your content strategy?

March 12, 2019

B2B Marketing Zone