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How is Intent Data Collected, and How Can it Enhance B2B Campaigns?

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? Where does it come from and how can you ...

June 28, 2019

8 Content Marketing Strategy Tools for Your Next Campaign

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process.

June 25, 2019

How to Use Intent Data in B2B Campaigns

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales.

June 21, 2019

7 B2B Tech Marketing Takeaways from SaaStr Europa 2019

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives.

June 19, 2019

4 Advantages of Using Buyer Intent Data in ABM

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing?

June 13, 2019

5 Sales and Marketing Takeaways from HYPERGROWTH 2019

What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. 

June 11, 2019

Accelerate SaaS Growth by Activating Buyer-Intent Data for ABM: Join Strategic IC at SaaStr Europa 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending ...

June 5, 2019

Driving Growth in Tech Sales - Marketing at ZMOT with Intent-Data

In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? 

June 3, 2019

Intent-Driven Campaigns: Challenges, Solutions and the Value of Context, Timing and Relevance

What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? 

May 14, 2019

How To Define A Content Mapping Strategy

What is content mapping and why should you consider it within your content strategy?  There are several ways to map and segment your content - from type to topic - but to truly resonate, your ...

May 7, 2019

B2B Marketing Zone