ABM Case Study: Watch How Acxiom Created a £1.5m Pipeline in 120 Days
Written by Declan Mulkeen
Dec 6 2019
ABM Case Study: Watch video on how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling.
Watch the Video: How Acxiom Created a £1.5m Pipeline in 120 Days
While Acxiom may not be a household name for some, the $1bn global marketing and data services leader is the power behind the data, technology and services companies use to power exceptional customer experiences.
Acxiom’s marketing strategy has evolved over the last few years from more tactical demand generation campaigns through to the more strategic Account-Based Marketing (ABM) programmes that have revolutionised their go-to-market strategy.
Acxiom, in association with its Marketing partner, Strategic IC, recently presented a case study on the success of its Account-Based Marketing (ABM) programme at B2B Marketing’s ABM: Align and Accelerate event in November 2019.